SunRocket's Assets gobbled up

Teleblend is buying up significant portions of SunRocket.
Om Malik has a nice piece on the fire sale purchase.

Seems that Teleblend is acquiring "… limited strategic VoIP assets of SunRocket. These assets include the necessary hardware and software to ensure seamless provisioning for former SunRocket customers transitioning to TeleBlend (i.e. - they can continue to use their existing equipment and phone number and, most importantly, maintain service continuity).
TeleBlend, a “preferred” provider for former SunRocket customers, is offering these customers a discounted monthly subscription rate of $12.95 for the duration of their previous annual contract with SunRocket, and has set up a dedicated Web site – http://myTeleBlend.net/ – for these customers to quickly and easily sign-up for service and maintain and transfer their existing phone number."

So, hopefully, Teleblend will be able to stay in business in an already crowded and cut-throat market where everyone is fighting for every subscriber they can.

This acquisition gives Teleblend a quick boost in customer base without having to go through the marketing costs. However, they did have to pony up the cash to buy the assests. I would guess the the pricing for the assets was far less thn the $200+ per customer acquistion costs the Vonages, Lingos and Packet8's are paying.

Again, this is why the established telcos and cablecos have a far lower cost of acquisition. They have an already established customer base. How many of you have been contacted by say, ComCast, BrightHouse, Verizon, or Qwest and asked to "upgrade" to their digital phone service?
This is why bundling will work far better for VoIP that as a stand-alone service.
If you have your cable, internet and phone with one company, you are far less likely to cancel one of the services. It's just so much easier to "pay one bill".
That's the power of numbers.